Unlocking core potential
in people
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Is your team firing on all cylinders?
If not, read on.
Everything we do to unlock potential in people is underpinned by the latest in neuroscience so we can accurately identify upfront where the real challenges are and what to do about them.
Critically, our neuroscience approach will give you clear and measurable ROI so you can ensure your investment generates the results you expect.
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Openmind™ is ground-breaking, it goes deeper than any other personality assessment in that it captures both conscious explicit attitudes and nonconscious implicit attitudes and emotions.
Whilst personality traits largely remain the same over time our attitudes and feelings are much more fluid and Openmind™ is uniquely able to track progress in the changing attitudes and feelings which drive so much of our interaction with the world around us and our personal development.
For more details on Openmind™, click the button
Our approach
We listen and ask the right questions to fully understand your business challenges and where the opportunities exist.
LISTEN
ASSESS
Using the Neurotech® assessment tool we survey your team to not only get their explicit feedback (what they think about the questions asked) but also their implicit responses (how they truly feel about the questions that are asked). This unique approach provides the data we need to tailor our services to get the results you want for your team. (find out more about Neurotech® here)
SCOPE
We get to the heart of the information you need to make better decisions.
Every business is different, we tailor any approach to your specific business needs.
COLLABORATE
We work hand in hand with you to understand the data, providing support throughout the entire process
IMPLEMENT
We don't just leave you with data insights, we recommend and implement what your people need to be the best at what they do.
Using our team of experienced specialists we deliver coaching, consultancy and training to meet your business needs.
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About us
Our guiding initiative isn't just a statement; it's a belief we are passionate about.
At the core of our philosophy is the unwavering conviction that understanding the authentic sentiments of your workforce is pivotal – both for the success of your business and the welfare of our employees.
In today's fast-paced world, we understand that a culture of open communication and genuine concern for employees' wellbeing isn't just a "nice-to-have," it's a strategic imperative. That's why we're dedicated to providing you with the tools and solutions you need to tap into the pulse of your workforce.
Our mission is crystal clear: we're here to help you uncover the unfiltered truth about how your team members really feel because we know that genuine insights are the secret sauce for both business success and employee wellbeing.
Imagine harnessing insights into the motivations, concerns, and successes of your team members, translating these into informed decisions that drive your business forward.
At DNA:, we've combined cutting-edge neurotechnology and behavioural science with a human touch to ensure you get the most accurate, unbiased, and actionable insights. Our approach not only collects data but translates it into meaningful narratives that guide your decision-making.
This commitment to your workforce’s welfare leads to empowered employees who are deeply invested in your business and its goals.
We bring a unique and innovative combination of well-being consultancy and leadership coaching/training to deliver outstanding results for our clients.
Marc Caulfield
Founder, Principle Consultant
Marc started his career in the advertising agency world in 1989. He loved the people and the pace of the business, as well as the social side of the media world. Rising quickly through the ranks Marc become a Board Director at the age of 28.
Little did he realise his burgeoning confidence (I am sure many who knew him at the time would call it arrogance), was all just an act. One that was created out of a very fragile self-belief and, as Marc started to ‘self-medicate’, was leading to an alarming deterioration in his mental health.
As undiagnosed anxiety and depression took a hold, things he used to love doing were becoming a living nightmare. He was having panic attacks in meetings, where he found himself unable to speak or get his words out. Whilst more self-medication often resulted in bouts of uncontrollable crying on his commute and even suicidal thoughts.
This is when Marc decided to do something fast, before it all fell apart. A series of unsuccessful meetings with counsellors and psychotherapists finally led to him talking to a specialist who, over the next four years, changed his life.
It also inspired Marc to become the speaker he is today, as his passion for improving mental health in the workplace, continues to impact businesses and individuals right across the UK.
Watch Marc's Tedx talk on collaboration - a personal and frank perspective that delivers amazing insights into the overused word 'collaboration'
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Paul Snell
Founder, Principle Consultant
Your people will make or break your business...it's that simple.
But it's not always a bed of roses when it comes to managing a team or getting the best out of them.
It can feel frustrating, stressful and tough to handle when you have a business to run....there just isn't the time is there?
You want your team to be at their best, you want them to pull in the same direction and you want them to be part of your success.
During my career, I have built successful businesses and worked in senior management for some of the leading organisations in their sector. Working with diverse teams, I have helped business owners and leaders build outstanding team performance that delivers on business outcomes time and time again.
It has been my passion for over 20 years.
Combining the latest in people management techniques, neuroscience and neurotech I work with business owners to ensure your people want to work with you, deliver on your plans and outperform expectations.Having the right team on your business journey with you is transformational, in every possible way.Don't let people management become the cause of the stress in your dreams of business success.
